This was a shirt for Harvard Medical School's Biochemistry and Molecular Pharmacology lab's fall retreat. The goal was to represent what the lab does while keeping it fun. Each letter represents a different facet of the lab, with biology, observation, chemistry, and testing being represented.
Sketching is always the first step in my creative process. Here, I was able to get my ideas onto paper without spending too much time on them. Later, I can review them and figure out which ones work and which don't.
I picked some of the most effective designs to produce in Illustrator. I was able to send these to the BCMP Committee and talk over their thoughts on them. The lower left was the overall top choice, so I refined it further and added color.
Below is what the BCMP Committee chose as the final graphic. The colors were chosen to stand out on a navy shirt, while being gender neutral and professional. The biggest change from the first version was the most diffficult; making the double helix actually look like the letter B.
Since the shirt was being screen printed, the colors had to be separated onto their own individual layers and details specified with the printer. The BCMP lab was very happy with the result, with many members commenting that this was their favorite shirt yet.