I designed the Logo, Icons, and website for Ion Home Kit. Ion specializes in automatic home delivery of air filters, water filters, and other regularly replaced home items. The direction was light, approachable, and friendly, and focused on young families that are familiar with subscription services. www.ionhomekit.com
The logo I started with had multiple colors and gradients which made it too complex to print in most instances. It also didn't give the approachable feeling the company was going for.
The initial ideation process is always the messiest. Above are some examples of me thinking on paper. I was playing with the three letters in Ion, as well as the idea of safety, reliability, and home.
The water droplet is still a pretty strong design element, so I created a much more simplified version of the original. This paired with the house simply illustrates a sense of friendliness and dependability. The colors and form are finalized in the version below.
The logo above is the final version. It was the most versatile and well put together of the three options, and the color palette goes best with the feeling Ion wanted to convey. The water drop doesn't overpower the brand name, and the spacing and angles of the house frames the water droplet well. There are only so many options when choosing a color for a droplet, so blue was the natural choice.
To go along with the style and color of the logo, I created icons to represent the different products that Ion provides. They are kept as simple as possible with thin lines and sharp corners rather than rounded.